Kickoff – An Overview

KickOff.co.uk has been set up to act as an aid to football betting, making use of a specially-created algorithm to generate a variety of football tips. Each match is afforded the same level of attention, with Premier League stats and predictions sitting happily alongside, for example, our Football League offering. Our aim is to present football statistics in a way that appeals to both the casual and serious punter, providing each of them with the tools needed to make an informed betting decision.

The site is continually evolving as we add more leagues, charts and languages, though the provision of free football betting tips remains at the heart of our offering. Odds are provided by several leading bookmakers, with the process of making a bet made as simple as possible courtesy of clickable links that take you directly to the website of the selected betting company. It should also be pointed out that the odds on display can be viewed in a variety of ways, namely as ‘Fractions’, ‘Decimal’ or ‘American’.

Navigation of the website has been made as straightforward as possible, with access to an individual game obtained via clicking on it in the list of upcoming matches. Having selected a particular fixture of his or her choosing, the user is then presented with a series of clickable tabs. Each of these relates to a particular type of bet, be it ‘Full-Time Result’, ‘First Goal Scorer’ or ‘Correct Score’, with some informative phrases served up alongside our unique graphical interpretation of the relevant data.

In addition to the ‘Match Preview’ section, we also offer a ‘Live In-Play’ tab in which the charts and accompanying phrases change over the course of a game. This is achieved by the continual adjustment of our algorithm to take into account the passing of time and any goals that have been scored. With so many matches now being televised both at home and across the globe, we feel that this ‘second screen’ is an ideal tool for those that wish to watch a game and bet at the same time.

Blogs on the football stats that matter add further colour to what we do, with topics such as ‘Ryan Giggs – A Premier League Icon’ and ‘Home Advantage – The Facts’ covered during the 2011/12 campaign. Both our ‘Facebook’ page and ‘Twitter’ feed are updated regularly, offering those that choose to follow us the opportunity to keep up-to-date with the latest football statistics. Followers of a particular club can also register to receive a weekly email that is tailored to the team that they support.

It would be fair to say that the internet is awash with sites offering tips, stats and predictions, but it is the quality and presentation of our data that makes us stand out in a crowded marketplace. When it comes to the provision of football statistics, we feel that we are uniquely-placed to educate and inform the discerning punter. Although studying our information prior to placing a bet is no guarantee of success, it should certainly offer some valuable insight.